Terms of Service

These Terms set out the rights, obligations and responsibilities of Beflex Co., Ltd. ("the Company"), users and salons in connection with BeautyNow (website and mobile app, the "Service"), a beauty-booking and payment service operated by the Company.

• "User": anyone using the Service; a "Member" is a user who signed in with Apple, Google or another social login.
• "Salon": a beauty business (hair, nails, skin care, etc.) listed on the Service.
• "Partner Salon": a Salon contracted with the Company that takes bookings directly on the Service (marked "Book on BeautyNow").
• "In-app payment": paying the treatment price on the Service when booking.

The Company acts as an online marketplace intermediary under the Korean Act on Consumer Protection in Electronic Commerce. The treatment contract is between the user and the Salon, and the Salon is responsible for the content, quality and safety of the treatment.

For bookings paid in the app, the Company collects the treatment price from the user, settles it with the Salon after the treatment, and is responsible for refunds under Section 7.

The Company earns revenue from paid marketing placements purchased by Salons and does not charge users a booking fee.

Users can sign up with Apple, Google or another social login. Bookings and payments are available to Members only. Members must provide accurate information, are responsible for their account, and may delete it at any time from the Service.

• Depending on the Salon, a booking is confirmed instantly or when the Salon approves it.
• A selected time is held only for a limited period; if the booking isn't completed in time, the hold is released.
• If a Salon declines a booking request or does not respond in time, no booking is made and any in-app payment is refunded in full.

• Fixed-price treatments at Partner Salons (including selected add-ons) are paid in full in the app when booking. You do not pay again at the Salon for the same treatment.
• Treatments priced "from" or after consultation, and bookings made through external channels, are paid directly to the Salon after the treatment, as are any extras added on site.
• In-app payments are processed by Toss Payments Co., Ltd. using the methods shown on the payment screen (credit and debit cards, etc.), and are charged in Korean won (KRW).
• If a payment is approved but the booking cannot be created due to a system error, the payment is cancelled automatically.

Bookings paid in the app are refunded to the original payment method as follows. The same rules are shown on each Salon page and on the payment screen.

• Cancelled by the Salon or the Company, or a request declined or expired without a Salon response: full refund.
• Cancelled by the user at least 24 hours before the start time: full refund.
• Cancelled by the user within 24 hours of the start time: refund minus the cancellation fee rate shown in the Service (0% as of the effective date).
• No-show without notice: no refund. If the treatment could not be provided for reasons on the Salon's side, a full refund is given after review by support.
• Refunds are requested immediately; depending on the card issuer it may take 3–7 business days to appear.

Any change to the fee rate or free-cancellation deadline is announced at least 7 days in advance and applies only to bookings made after the announcement.

Users may withdraw a paid booking as provided by Korean e-commerce law; a cancellation within the free-cancellation window in Section 7 is treated as a withdrawal and fully refunded. Because bookings are for a specific date and time, cancellations after that window follow the Section 7 rules disclosed and agreed to before booking. Withdrawal is not available after the treatment has been received, except as provided by law (e.g., defective service).

• Do not submit false information or use another person's identity or payment method.
• Do not repeatedly book and fail to show up without reasonable cause.
• Do not harm Salons or other users.
• Reviews must be based on genuine experience.

Salons must list accurate information — name, address, hours, menu and prices — and provide treatments at the times they publish. If a Salon fails to honor a booking paid in the app, the Company refunds the user in full and may take action under its partner agreement.

The Company may restrict or suspend users or Salons that violate these Terms, including repeated no-shows, false listings or payment fraud, generally with prior notice (or afterwards in urgent cases).

As an intermediary, the Company is not directly liable for the content, quality or safety of treatments performed at a Salon, except for damages caused by the Company's intent or negligence and for refunds of in-app payments. The Company supports reporting and mediation of disputes between users and Salons.

Questions and complaints about bookings, payments and refunds can be submitted through in-app support, by email (support@beflex.co) or by phone (02-588-0373). The Company will review them without delay and let users know the result or the expected timeline. Users may also apply for mediation to the Korea Consumer Agency or the E-Commerce Mediation Committee.

The Company may amend these Terms within the bounds of applicable law and will announce the effective date and reason at least 7 days in advance (30 days for changes unfavorable to users).

These Terms are governed by the laws of the Republic of Korea. Disputes are subject to the court of competent jurisdiction under the Korean Civil Procedure Act.

These Terms take effect on 2026-10-08.

Beflex Co., Ltd. · CEO 정창근 · 02-588-0373 · support@beflex.co